We have come a long way in our acceptance of what social media is and how to use it for commercial purposes. The first question a company must ask is which platforms are the best to transmit their value proposition to the right people.

There are over 100 social media networks to choose from, ranging from general purpose to travel, photo sharing or business networking, and it is costly and challenging to be present on more than five. This is because each network has a particular sweet spot, and most of the time, content needs to be trimmed and repurposed to fit the rationale of the medium.

However, some trends are emerging for 2018, at least on the large, general networks like Facebook and Instagram, which continue to remain the primary traffic drivers. Here are the top 10 ideas to help you stay creative next year.

1. Harness the power of live content

As visual creatures, we are most attracted to moving images. Brands are starting to capitalize on that. Live videos are more popular than ever, and this trend will continue to grow, yet this new type of media is one of the most difficult to create.

The broadcaster needs to keep it short and sweet, introducing the audience to the atmosphere of the event, remaining relaxed and natural while highlighting the main points. Keep in mind that replays are more important than initial views. Try to engage regularly in this type of activity, varying your subject, from once-in-a-lifetime events to daily behind the scenes of your company to show a human side. Don’t fool yourself and broadcast without a clear plot, based just on improvisation.

2. Ephemeral content is gaining traction

Not all content is created equally, and neither will it remain relevant a few months or years from now. In the spur of Read More Here