Business

Why Your KPIs Are Causing Conflict and How to Fix It

November 22, 2017 0

Imagine your business has a bin full of candy. You tell one employee to keep as much candy as possible in the bin, while you tell another to use that candy to attract customers. Wouldn't these two employees end up in a standoff? Obviously, this scenario is one of conflicting directives. Yet many companies have…

How to Create Content That Actually Increases Organic Traffic

November 22, 2017 0

The goal of content is to bring in more traffic, because more traffic should lead to more subscribers and customers. But few people actually increase their organic traffic with their content. What gives? The problem is that creating content is a lot like eating – it's necessary to survive, but doing it doesn't mean you're…

Why Public Relations is a Must for Your SEO Strategy

November 22, 2017 0

When it comes to creating and implementing marketing strategy, SEO is a must-have in today's digital world. Long gone are the days of "one-off" marketing campaigns where a concept can be implemented through a single platform. A successful marketing strategy incorporates various digital tactics, including traditional platforms like public relations. For those looking to revamp…

Get Social: How Entrepreneurs Can Expand Their Reach

November 22, 2017 0

According to a report released by TapInfluence and Nielsen Catalina Solutions, influencer marketing campaigns can generate up to 11 times the return on investment (ROI) of traditional digital marketing strategies. And 71 percent of influencers believe that an honest and authentic voice is necessary for keeping their audience engaged. And an authentic voice is equally…

Holiday Marketing Strategies Every Small Business Can Deploy

November 22, 2017 0

Holiday marketing doesn't have to mean big-budget TV ads or buying a float in the Macy's Thanksgiving Day parade. There are plenty of holiday marketing strategies that businesses of every size and budget can deploy to drive more holiday sales. Here are six easy and budget-friendly marketing tactics to try this season. 1. Holiday product…

Enterprise

AWS ramps up in AI with new consultancy services…

November 22, 2017 0

Ahead of Amazon's AWS division big Re:invent conference next week, the company has announced two developments in the area of artificial intelligence. AWS is opening a machine learning lab, ML Solutions Lab, to pair Amazon machine learning experts with customers looking to build solutions using the AI tech. And it's releasing news feature within Amazon…